global asset raising & consulting
STORM CAPITAL PARTNERS
In business since 2016, Storm Capital Partners (“Storm”) is a transformative global asset raising and consulting business. We are strategic growth advisors to a select group of high-caliber alternative and traditional asset managers.
The Storm Partners are highly experienced business development specialists with a proven track record of repeatedly building esteemed asset management businesses. Storm prepares asset management firms to meet the highest standards demanded by institutional investor relationships for successful fundraising.
Our experienced team specializes in assisting organizations across various industries in building scalable, repeatable, and predictable sales and marketing programs for scale. Our main objective is to help businesses drive revenue growth by implementing strategic initiatives and best practices. Whether you are a startup looking to maximize your revenue potential or an established enterprise aiming to revamp struggling sales and marketing functions, our consulting group is equipped to support your specific goals.
Based on your identified needs, we will help you with our knowledge and expertise to execute projects targeted to exceed your goals. This could be anything from enhancing your online distribution, optimizing your revenue management system, and improving your fair and event strategies among many others.
We will set goals and timelines and continuously monitor and control the steps forward, ensuring the success of the project.
We focus on building a playbook in a director type role. Eventually, the organization got large enough that alignment between the functional roles of Marketing, Sales, Services, and Product became a priority and that's when my role became more like a VP or C-level role.
STRATEGIC GROWTH ADVISORS WITH A TRACK RECORD OF BUILDING Respected ASSET MANAGEMENT BUSINESSES
STORM SERVICES
Storm provides full-service capabilities across the entire spectrum of building a valuable and committed investor base for an asset manager. Key deliverables can include:
Narrative development
From inception of the relationship, we help develop the narrative of the firm and fund(s). We have a proven process that leads to the objective of achieving Investment Committee approval (the culmination of the institutional due diligence process).
Investor Sourcing and Targeting
Before the actual outreach begins and typically concurrently with the narrative development, Storm develops a “Targeting List” of potential investors and their investment consultants. We can extend asset managers’ current LP footprint in new geographies, investor types, and asset classes This process iterates throughout the entire asset-raising process.
Material
Production
We review all marketing and investor material and cooperatively develop any missing or refine existing materials including (but not limited to): presentations, tear sheets, DDQs, investor letters, performance reports, etc.
Fund
Raising
The culmination of all Storm services is to increase assets in a manner that fosters longterm success for our clients. Our goal is to create a committed and collaborative process to help an investment manager realize their commercial objectives in building a strong capital base.
TRANSFORMING RELATIONSHIPS INTO ASSET RAISING
Storm can provide the full spectrum of services as a completely outsourced marketing solution, and we often collaborate with our client’s in-house professionals to build an integrated effort. In this manner, Storm can be an efficient turnkey solution for expanding senior business development capabilities in lieu of permanent staffing, on a more cost-efficient basis. Storm fully discloses relationships built, activities, and overall intellectual property in seamless collaboration with the client. Radical transparency is key to client coordination, oversight, and client's retaining the value and momentum from Storm's efforts.
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global asset raising & consulting